Just Released! - 2024 Mid-Market CFO Sentiment Report

The CFO Alliance Unveils the 14th Edition of the Mid Market CFO Sentiment Report

[Philadelphia, January 25, 2024] – The CFO Alliance, a leading organization of finance professionals, is pleased to announce the release of the 14th edition of the Mid Market CFO Sentiment Report. This comprehensive report encapsulates the collective insights and intentions of finance leaders from emerging and mid-market enterprises for the upcoming year.

Conducted through a survey spanning from mid-December 2023 to mid-January 2024, the report gathered invaluable data from over 450 finance leaders across diverse industries and major U.S. metro markets. It serves as an indispensable guide to understanding the attitudes and initiatives that will shape the performance of U.S. mid-market enterprises in 2024.

Key Highlights of the 2024 Report:

  1. Focus Areas: The report zeroes in on four pivotal areas critical to mid-market success – Finance Team & Processes, Finance Technology & Systems, Financial Planning & Forecasting, and Enterprise Growth Strategies & Capitalization.

  2. Demographics: With participation by 60% privately companies from a broad spectrum of industries, the report provides a comprehensive overview of the Mid-Market segment.

  3. CFO Leadership Benchmarks: A dedicated section in the report offers a comparative analysis and deeper insights into expanding leadership opportunities. It explores attributes that enhance the CFO role, contributing to the success and impact of individual and collective finance leaders across industries and geographies.

About the Study:

The survey, conducted annually by The CFO Alliance, captures the pulse of the finance landscape. It acts as a crucial resource for decision-makers, providing strategic insights to navigate the dynamic challenges of the market.

In collaboration with Oracle NetSuite:

For over 25 years, Oracle NetSuite has been a trusted partner in helping organizations grow, scale, and adapt to change. With a suite that includes financials/Enterprise Resource Planning (ERP), inventory management, HR, professional services automation, and omnichannel commerce, Oracle NetSuite serves over 37,000 customers in 219 countries and dependent territories.


For media inquiries, please contact:

Greg Wood

The CFO Alliance  
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The CFO Alliance: Empowering Finance Leaders, Driving Mid-Market Excellence.