Maintaining a Personal Touch in Insurance with Bob Nicholas of Amerisure Insurance

Robert “Bob†Nicholas is the Director of Sales for Amerisure Insurance, where he has faithfully worked for more than 18 years. In this role, Bob leads the Field Marketing & Underwriting sales processes for Amerisure, creates new business top line goals, executes agency business planning, and much more. He started at the company as a Service Carrier Operations Supervisor in 2002, and has since worked up to his current role as Director of Sales.

Some of Bob’s past positions include Youth Minister for the St. Francis of Assisi Catholic Church and Lay Director for the Cursillo Movement of the Diocese of Memphis.

Here’s a glimpse of what you’ll learn:

• Bob Nicholas explains how Amerisure is different than other insurance companies
• How does Amerisure create — and maintain — passionate employees?
• Bob’s strategies for translating company-wide passion into value for the customer
• How do you foster strong customer relationships in the digital age?
• One of Bob’s biggest takeaways from his time as a theater major: the importance of authentic emotion
• Bob shares some of his favorite books — and the lessons he’s learned from them

In this episode…

Are you looking for the strategies and expert advice that can help you become a better leader? Or, are you an insurance guru who is looking for the best-kept secrets on helping your company thrive?

In today’s world, insurance rarely inspires interest or excitement. Instead, the word “insurance†can instantly spark frustration, anxiety, and confusion. However, according to Bob Nicholas, one trait has the potential to transform the process of engaging potential customers and optimizing sales strategies: authenticity. By adding a personal touch, you can make a world of difference for both your employees and your customers. What’s more, you can help your insurance company stand apart from other insurance firms. So, how can you begin to embrace authenticity and make the difference in your business today?

In this episode of The Leading Edge, Thomas A. Stewart interviews Bob Nicholas, the Director of Sales at Amerisure Insurance, to discuss the secrets to cultivating great customer experiences. Listen in as Bob reveals how Amerisure chooses its insurance agents, encourages passion in its employees, and differentiates itself from other insurance companies. Stay tuned!

Resources Mentioned in this episode

• Amerisure Insurance
• Robert "Bob" Nicholas on LinkedIn
• AchieveNEXT
• Thomas A. Stewart on LinkedIn
• Excellence Now: Extreme Humanism by Tom Peters
• Be Brilliant: How to Lead a Life of Influence by Janine Garner
• Pappyland: A Story of Family, Fine Bourbon, and the Things That Last by Wright Thompson
• It's Not Always Depression: Working the Change Triangle to Listen to the Body, Discover Core Emotions, and Connect to Your Authentic Self by Hilary Jacobs Hendel, LCSW

Sponsor for this episode...

The Leading Edge is brought to you by AchieveNEXT.

AchieveNEXT empowers individuals, teams, and enterprises to meet ambitious growth goals through our powerful combination of peer-to-peer learning and solutions.

We bring together thousands of the top finance and HR leaders from across North America to connect and share business and industry insights through our Alliance Networks.

We empower individuals, teams and enterprises through powerful solutions which include

-Diversity, Equity and Inclusion Training & Leadership Development

-Business Relationship Training

- and Executive Coaching for individuals and teams.

This powerful combination helps today’s business leaders level up and achieve next-level growth.

Learn more at AchieveNEXT.com.

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